Friday, February 24, 2012
Wednesday, February 22, 2012
The forecast for 2011 was for 2.3 percent industry growth; however, actual growth was 2.7% which is 15% better than forecast. The exhibition industry outperformed GDP for three of the four quarters during 2011 and by 1% (2.7% versus GDP 1.7%) for the year. Since most exhibitions are typically trailing economic indicators, only time will tell if the industry can continue to outperform the overall economy. Continue Reading
Sunday, February 12, 2012
It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your booth from point A to point B (and to point C, D, E, and so on). But those required logistics can sometimes crowd out the even more important marketing aspect of trade shows.
So let’s take a few minutes to set logistics aside (don’t worry, they’ll still be there when you get back) and focus on how you can be a better marketer who just happens to use trade shows. Continue Reading from Skyline Trade Show Tips.
Tuesday, January 24, 2012
Learn how surveyed trade show attendees give an honest assessment of how they view the show experience and how they deal with what they've learned from the show when they return home. This report provided by Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show attendees across a range of industries and show profiles. The focus of the survey was to determine how they view the show experience and how they deal with what they’ve learned from the show when they return home.
When the data was analyzed, they were struck by how ineffective post-show interaction was between attendees and exhibitors.
Download the free document from The Tradeshow Network Marketing Group.
Wednesday, January 11, 2012
Saturday, January 7, 2012
Thursday, January 5, 2012
Link from ConWorld